Air Hogs Consumer Insights

Who buys Air Hogs? Air Hogs consumers are generally very high income, Caucasian, and lower middle age. Air Hogs consumers are more likely to purchase Air Hogs during larger pantry stocking trips. Brands such as Energizer, Crayola, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Air Hogs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$22.48
% of Basket $ (median)
26.2%
Total Basket $ (median)
$85.85

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Air Hogs Consumer Demographics

demographic
index
Female
102
Male
77
<24
45
25-34
90
35-44
133
45-54
80
55-64
48
65+
75
African American
80
Asian
65
Caucasian
106
Hispanic
86
demographic
index
Has Kids
125
No Kids
44
- $20k
86
$20k-40k
72
$40k-60k
91
$60k-80k
93
$80k-100k
120
$100k-125k
110
$125k +
141
No College
96
College
103
Adv. Degree
91

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Air Hogs Basket Affinity & Size

brand
basket affinity
Energizer 39.6x
Crayola 18.1x
Secret 12.3x
Orbit 10.5x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
216

Where is Air Hogs Purchased?

channels
index
Food
3
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kool-Aid 1.5x
Dannon Danimals 1.5x
Crayola 1.4x
Skittles 1.4x

How Did They Pay?

method
index
Cash
87
Credit
93
Debit
125
Food Stamps
19

When is Air Hogs Purchased?

day of week
Sun
12.6%
Mon
13.0%
Tue
10.4%
Wed
9.3%
Thu
14.4%
Fri
20.5%
Sat
19.9%
time of day
Morning
13.0%
Noon
17.6%
Afternoon
35.0%
Evening
24.8%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Air Hogs consumers purchase?

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Why do Air Hogs consumers try new brands?

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Where do Air Hogs consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Air Hogs Target Market

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Who actually buys Air Hogs? Do these consumers match the intended target market of Air Hogs?

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What motivates the target market to purchase Air Hogs?

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What other target market should Air Hogs look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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