We targeted panelists who purchase Air Wick by using their receipt data, then surveyed these panelists to understand why they purchase Air Wick.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Air Wick item
Love the way it makes my home and business smell. Harvest Spice is my top pick!
I buy this item all year long. Lately it's been hard to find-possibly due to replenishment.
Really works good when placed inside the trash can! Covers bad smells
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Air Wick purchase. Collect data while the Air Wick purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Air Wick consumers stop purchasing Air Wick items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.