Survey Air Wick Consumers

Accelerate your consumer research by segmenting and surveying Air Wick consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Air Wick by using their receipt data, then surveyed these panelists to understand why they purchase Air Wick.

Air Wick Impulse Purchases

Did you decide to purchase Air Wick while at the store?

Yes

21%

See survey data about other brands these panelists purchase:

Retailer Affinity
Febreze 16.0x
Glade 12.6x
Lysol 8.1x
Swiffer 6.9x

Air Wick Brand Loyalty

If the Air Wick item was out of stock, what would you have done?
31% Avg: 28%
Purchased another brand
12% Avg: 31%

Gone to another store to purchase it

22% Avg: 19%

Waited until my next trip to the same store

33% Avg: 21%

Bought a similar Air Wick item

Air Wick Consumer Rating

Rating:

9.0

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Air Wick.
Learn More

Air Wick Consumer Reviews

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Love the way it makes my home and business smell. Harvest Spice is my top pick!

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I buy this item all year long. Lately it's been hard to find-possibly due to replenishment.

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Really works good when placed inside the trash can! Covers bad smells

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Air Wick Brand Associations

great
fresh
smell
smells
air
quality
works
love
long
awesome
freshness
lasting
expensive
well
smelling
scents
like
home
scent
fragrance
more
room
variety
price
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Air Wick consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Air Wick purchase. Collect data while the Air Wick purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Air Wick consumers stop purchasing Air Wick items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Air Wick Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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