Airborne Consumer Insights

Who buys Airborne? Airborne consumers are generally very high income, Asian, and upper middle age. Airborne consumers are more likely to purchase Airborne during larger pantry stocking trips. Brands such as TRESemme, Puffs, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Airborne Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
16.7%
Total Basket $ (median)
$41.98

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Airborne Consumer Demographics

demographic
index
Female
99
Male
107
<24
105
25-34
94
35-44
98
45-54
111
55-64
105
65+
77
African American
87
Asian
154
Caucasian
97
Hispanic
80
demographic
index
Has Kids
94
No Kids
113
- $20k
75
$20k-40k
76
$40k-60k
95
$60k-80k
91
$80k-100k
110
$100k-125k
112
$125k +
148
No College
71
College
101
Adv. Degree
131

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Airborne Basket Affinity & Size

brand
basket affinity
TRESemme 7.6x
Puffs 6.8x
Olay 6.8x
Kleenex 6.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
239

Where is Airborne Purchased?

channels
index
Beauty
30
Club
258
Dollar
60
Drug
191
Food
43
Gas & Convenience
5
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.4x
Oroweat 1.4x
Skippy 1.4x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
80
Credit
118
Debit
103
Food Stamps
20

When is Airborne Purchased?

day of week
Sun
14.8%
Mon
14.7%
Tue
12.9%
Wed
12.6%
Thu
13.8%
Fri
14.3%
Sat
16.9%
time of day
Morning
15.3%
Noon
18.5%
Afternoon
33.1%
Evening
27.7%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Airborne consumers purchase?

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Why do Airborne consumers try new brands?

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Where do Airborne consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Airborne Target Market

Arrow and target

Who actually buys Airborne? Do these consumers match the intended target market of Airborne?

Thought bubble

What motivates the target market to purchase Airborne?

magnifying glass

What other target market should Airborne look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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