All (Laundry) Consumer Insights

Who buys All (Laundry)? All (Laundry) consumers are generally lower income, African American, and lower middle age. All (Laundry) consumers are more likely to purchase All (Laundry) during larger pantry stocking trips. Brands such as Cascade, Angel Soft, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

All (Laundry) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.97
% of Basket $ (median)
14.2%
Total Basket $ (median)
$56.20

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

All (Laundry) Consumer Demographics

demographic
index
Female
101
Male
89
<24
72
25-34
101
35-44
104
45-54
97
55-64
96
65+
95
African American
138
Asian
101
Caucasian
96
Hispanic
113
demographic
index
Has Kids
104
No Kids
92
- $20k
90
$20k-40k
106
$40k-60k
106
$60k-80k
101
$80k-100k
100
$100k-125k
96
$125k +
90
No College
97
College
101
Adv. Degree
99

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All (Laundry) Basket Affinity & Size

brand
basket affinity
Cascade 5.9x
Angel Soft 5.1x
Lysol 5.0x
Clorox 4.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
359

Where is All (Laundry) Purchased?

channels
index
Club
166
Dollar
162
Drug
161
Food
113
Gas & Convenience
2
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Fresh Selections 1.4x
Cinnamon Toast Crunch 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
92
Credit
102
Debit
107
Food Stamps
55

When is All (Laundry) Purchased?

day of week
Sun
17.7%
Mon
12.9%
Tue
12.1%
Wed
12.0%
Thu
11.3%
Fri
15.3%
Sat
18.7%
time of day
Morning
16.0%
Noon
18.4%
Afternoon
35.2%
Evening
25.0%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do All (Laundry) consumers purchase?

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Why do All (Laundry) consumers try new brands?

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Where do All (Laundry) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the All (Laundry) Target Market

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Who actually buys All (Laundry)? Do these consumers match the intended target market of All (Laundry)?

Thought bubble

What motivates the target market to purchase All (Laundry)?

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What other target market should All (Laundry) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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