Almond Joy Consumer Insights

Who buys Almond Joy? Almond Joy consumers are generally very low income, African American, and senior age. Almond Joy consumers are more likely to purchase Almond Joy during larger pantry stocking trips. Brands such as Kit Kat, Reese's Peanut Butter Cups, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Almond Joy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.28
% of Basket $ (median)
5.7%
Total Basket $ (median)
$22.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Almond Joy Consumer Demographics

demographic
index
Female
99
Male
110
<24
100
25-34
90
35-44
88
45-54
112
55-64
142
65+
163
African American
115
Asian
75
Caucasian
101
Hispanic
99
demographic
index
Has Kids
90
No Kids
122
- $20k
133
$20k-40k
110
$40k-60k
110
$60k-80k
92
$80k-100k
103
$100k-125k
85
$125k +
72
No College
117
College
98
Adv. Degree
88

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Almond Joy Basket Affinity & Size

brand
basket affinity
Kit Kat 20.0x
Reese's Peanut Butter Cups 16.2x
Snickers 14.9x
Twix 13.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
228

Where is Almond Joy Purchased?

channels
index
Club
48
Dollar
257
Drug
202
Food
87
Gas & Convenience
176
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.5x
Duncan Hines 1.3x
Diet Pepsi 1.3x
Gold Peak 1.3x

How Did They Pay?

method
index
Cash
137
Credit
87
Debit
94
Food Stamps
104

When is Almond Joy Purchased?

day of week
Sun
14.5%
Mon
12.5%
Tue
12.8%
Wed
13.5%
Thu
14.3%
Fri
16.4%
Sat
16.1%
time of day
Morning
13.8%
Noon
15.7%
Afternoon
34.8%
Evening
29.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Almond Joy consumers purchase?

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Why do Almond Joy consumers try new brands?

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Where do Almond Joy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Almond Joy Target Market

Arrow and target

Who actually buys Almond Joy? Do these consumers match the intended target market of Almond Joy?

Thought bubble

What motivates the target market to purchase Almond Joy?

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What other target market should Almond Joy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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