We targeted panelists who purchase Always by using their receipt data, then surveyed these panelists to understand why they purchase Always.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Always item
Great protection, I've never worried about leaks.
The sticky part of the pad isn't as sticky as it should be. Tends to come loose.
I had been using Carefree panty shields, but they weren't adhering to new underwear I had purchased. Always was in a sale table at my local grocery store, so I decided to give them a try. They work great! The adhesive goes from side to side, for the length of the liner. No problems with them not adhering. This lifelong Carefree user is now loyal to Always! Thank you!
We have America's largest, and most representative consumer panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Always purchase. Collect data while the Always purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Always consumers stop purchasing Always items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.