Amope Consumer Insights

Who buys Amope? Amope consumers are generally median income, Caucasian, and senior age. Amope consumers are more likely to purchase Amope during larger pantry stocking trips. Brands such as Gatorade G2, Listerine, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Amope Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$36.84
% of Basket $ (median)
56.6%
Total Basket $ (median)
$65.08

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Amope Consumer Demographics

demographic
index
Female
102
Male
83
<24
52
25-34
80
35-44
81
45-54
128
55-64
179
65+
181
African American
104
Asian
45
Caucasian
111
Hispanic
54
demographic
index
Has Kids
84
No Kids
136
- $20k
97
$20k-40k
108
$40k-60k
93
$60k-80k
112
$80k-100k
98
$100k-125k
97
$125k +
89
No College
122
College
97
Adv. Degree
89

Understand Amope Consumer Behavior

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Amope Basket Affinity & Size

brand
basket affinity
Gatorade G2 9.8x
Listerine 9.7x
Lysol 9.0x
Charmin 8.2x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
179

Where is Amope Purchased?

channels
index
Beauty
34
Drug
627
Food
0
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.7x
Taylor Farms 1.5x
Monster Energy 1.5x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
119
Credit
108
Debit
93
Food Stamps
35

When is Amope Purchased?

day of week
Sun
17.3%
Mon
10.4%
Tue
14.3%
Wed
12.6%
Thu
10.1%
Fri
16.8%
Sat
18.5%
time of day
Morning
14.4%
Noon
19.0%
Afternoon
38.3%
Evening
21.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Amope consumers purchase?

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Why do Amope consumers try new brands?

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Where do Amope consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Amope Target Market

Arrow and target

Who actually buys Amope? Do these consumers match the intended target market of Amope?

Thought bubble

What motivates the target market to purchase Amope?

magnifying glass

What other target market should Amope look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us