We targeted panelists who purchase Angel Food Cake by using their receipt data, then surveyed these panelists to understand why they purchase Angel Food Cake.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Angel Food Cake item
Light and Airy - perfect dessert to present to guests after a heavy meal, since it's not an overwhelming and heavy dessert like chocolate cake or cheesecake. Just add berries and whip cream and your done!
I had never bought this brand before and was pleased with the flavor and freshness.
This cake made my sttawberry shortcake even more delicious.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Angel Food Cake purchase. Collect data while the Angel Food Cake purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Angel Food Cake consumers stop purchasing Angel Food Cake items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.