Angie's BoomChickaPop Consumer Insights
Who buys Angie's BoomChickaPop? Angie's BoomChickaPop consumers are generally very high income, Caucasian, and upper middle age. Angie's BoomChickaPop consumers are more likely to purchase Angie's BoomChickaPop during larger pantry stocking trips. Brands such as Archer Farms, Snyders Of Hanover, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.
Angie's BoomChickaPop Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
102
|
| Male |
80
|
| <24 |
113
|
| 25-34 |
78
|
| 35-44 |
105
|
| 45-54 |
119
|
| 55-64 |
109
|
| 65+ |
66
|
| African American |
67
|
| Asian |
51
|
| Caucasian |
111
|
| Hispanic |
59
|
| Has Kids |
96
|
| No Kids |
109
|
| - $20k |
45
|
| $20k-40k |
51
|
| $40k-60k |
63
|
| $60k-80k |
104
|
| $80k-100k |
107
|
| $100k-125k |
121
|
| $125k + |
230
|
| No College |
39
|
| College |
101
|
| Adv. Degree |
167
|
Understand Angie's BoomChickaPop Consumer Behavior
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| Archer Farms | 17.6x |
| Snyders Of Hanover | 10.1x |
| Horizon Organic | 7.3x |
| Driscoll's | 6.9x |
| Urgent Need (1-2 Items) |
8
|
| Express Lane (3-10 Items) |
54
|
| Fill Up (11-20 Items) |
162
|
| Pantry Stocking (21+ Items) |
403
|
| Club |
1
|
| Dollar |
1
|
| Drug |
28
|
| Food |
141
|
| Gas & Convenience |
3
|
| Mass |
110
|
| Smart Balance | 1.8x |
| Nabisco Triscuit | 1.7x |
| Archer Farms | 1.6x |
| Horizon Organic | 1.6x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Angie's BoomChickaPop consumers purchase?
Why do Angie's BoomChickaPop consumers try new brands?
Where do Angie's BoomChickaPop consumers prefer to shop?
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Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Angie's BoomChickaPop Target Market
Who actually buys Angie's BoomChickaPop? Do these consumers match the intended target market of Angie's BoomChickaPop?
What motivates the target market to purchase Angie's BoomChickaPop?
What other target market should Angie's BoomChickaPop look at?
Which other brands have a similar target market?
