Survey Annie's Consumers

Accelerate your consumer research by segmenting and surveying Annie's consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Annie's by using their receipt data, then surveyed these panelists to understand why they purchase Annie's.

Annie's Impulse Purchases

Did you decide to purchase Annie's while at the store?

Yes

30%

See survey data about other brands these panelists purchase:

Retailer Affinity
Archer Farms 34.9x
Horizon Organic 14.6x
Crayola 9.6x
Driscoll's 8.2x

Annie's Brand Loyalty

If the Annie's item was out of stock, what would you have done?
48% Avg: 28%
Purchased another brand
14% Avg: 31%

Gone to another store to purchase it

15% Avg: 19%

Waited until my next trip to the same store

20% Avg: 21%

Bought a similar Annie's item

Annie's Consumer Rating

Rating:

9.1

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Annie's.
Learn More

Annie's Consumer Reviews

opening quotation mark

Healthier option than goldfish which is high in sodium

closing quotation mark
opening quotation mark

A great alternative to other brands and good nutritionally

closing quotation mark
opening quotation mark

Very good product on price and taste

closing quotation mark

Annie's Brand Associations

organic
healthy
quality
delicious
yummy
wholesome
natural
better
children
gluten
free
great
kids
ingredients
love
taste
tasty
expensive
gmo
yum
non
choice
healthier
clean
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Annie's consumers.

check mark

Over 50% response rate

check mark

500,000+ profiled panelists

check mark

Target by purchase behavior & demographics

check mark

Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Annie's purchase. Collect data while the Annie's purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Annie's consumers stop purchasing Annie's items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Annie's Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



© 2018 InfoScout