Survey Annie's Homegrown Consumers

Accelerate your consumer research by segmenting and surveying Annie's Homegrown consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Annie's Homegrown by using their receipt data, then surveyed these panelists to understand why they purchase Annie's Homegrown.

Annie's Homegrown Impulse Purchases

Did you decide to purchase Annie's Homegrown while at the store?

Yes

32%

See survey data about other brands these panelists purchase:

Retailer Affinity
Archer Farms 12.2x
Horizon Organic 11.4x
Driscoll's 5.2x
Arnold 5.2x

Annie's Homegrown Brand Loyalty

If the Annie's Homegrown item was out of stock, what would you have done?
45% Avg: 28%
Purchased another brand
20% Avg: 31%

Gone to another store to purchase it

21% Avg: 19%

Waited until my next trip to the same store

12% Avg: 21%

Bought a similar Annie's Homegrown item

Annie's Homegrown Consumer Rating

Rating:

9.2

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Annie's Homegrown.
Learn More

Annie's Homegrown Consumer Reviews

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Kids love it & I feel better that it's organic

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I love Annie's products and this item is delicious!

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They taste good and have better ingredients and my daughter likes then.

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Annie's Homegrown Brand Associations

organic
healthy
quality
natural
free
gluten
yummy
wholesome
healthier
ingredients
kids
great
delicious
snack
tasty
better
friendly
safe
food
snacks
artificial
kid
choice
processed
love
tasting
more
awesome
clean
sugar
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Annie's Homegrown consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Annie's Homegrown purchase. Collect data while the Annie's Homegrown purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Annie's Homegrown consumers stop purchasing Annie's Homegrown items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Annie's Homegrown Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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