We targeted panelists who purchase Annies Homegrown Bunnies by using their receipt data, then surveyed these panelists to understand why they purchase Annies Homegrown Bunnies.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Annies Homegrown Bunnies item
Great option for kids with no dyes and preservatives
Very good- kids love them
Im incredibly impressed with this brand and their dedication to keeping kid foods healthy. Thank you!
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Annies Homegrown Bunnies purchase. Collect data while the Annies Homegrown Bunnies purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Annies Homegrown Bunnies consumers stop purchasing Annies Homegrown Bunnies items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.