Aqueon Consumer Insights

Who buys Aqueon? Aqueon consumers are generally median income, Caucasian, and lower middle age. Aqueon consumers are more likely to purchase Aqueon during small to mid sized trips. Brands such as Purina Friskies, Pepperidge Farm Goldfish, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Aqueon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
41.1%
Total Basket $ (median)
$24.33

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Aqueon Consumer Demographics

demographic
index
Female
99
Male
108
<24
63
25-34
108
35-44
113
45-54
77
55-64
98
65+
38
African American
73
Asian
93
Caucasian
105
Hispanic
88
demographic
index
Has Kids
108
No Kids
83
- $20k
103
$20k-40k
105
$40k-60k
90
$60k-80k
106
$80k-100k
99
$100k-125k
99
$125k +
100
No College
121
College
94
Adv. Degree
104

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Aqueon Basket Affinity & Size

brand
basket affinity
Purina Friskies 43.2x
Pepperidge Farm Goldfish 19.5x
Listerine 19.1x
Neutrogena 18.0x
basket size
index
Urgent Need (1-2 Items)
118
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
56
Pantry Stocking (21+ Items)
28

Where is Aqueon Purchased?

channels
index
Food
1
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Dannon Danimals 1.6x
YoCrunch 1.6x
Kelloggs Frosted Flakes 1.5x

How Did They Pay?

method
index
Cash
199
Credit
127
Debit
39
Food Stamps
2

When is Aqueon Purchased?

day of week
Sun
15.6%
Mon
10.5%
Tue
11.0%
Wed
11.1%
Thu
11.4%
Fri
18.7%
Sat
21.7%
time of day
Morning
9.1%
Noon
19.4%
Afternoon
34.5%
Evening
35.1%
Late
1.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aqueon consumers purchase?

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Why do Aqueon consumers try new brands?

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Where do Aqueon consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aqueon Target Market

Arrow and target

Who actually buys Aqueon? Do these consumers match the intended target market of Aqueon?

Thought bubble

What motivates the target market to purchase Aqueon?

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What other target market should Aqueon look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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