Arm & Hammer with Oxi Consumer Insights

Who buys Arm & Hammer with Oxi? Arm & Hammer with Oxi consumers are generally very low income, African American, and adolescent age. Arm & Hammer with Oxi consumers are more likely to purchase Arm & Hammer with Oxi during larger pantry stocking trips. Brands such as Febreze, Lysol, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Arm & Hammer with Oxi Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.29
% of Basket $ (median)
7.6%
Total Basket $ (median)
$56.78

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Arm & Hammer with Oxi Consumer Demographics

demographic
index
Female
101
Male
88
<24
122
25-34
100
35-44
97
45-54
100
55-64
114
65+
81
African American
153
Asian
94
Caucasian
95
Hispanic
129
demographic
index
Has Kids
101
No Kids
98
- $20k
108
$20k-40k
99
$40k-60k
102
$60k-80k
98
$80k-100k
100
$100k-125k
101
$125k +
95
No College
125
College
97
Adv. Degree
84

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Arm & Hammer with Oxi Basket Affinity & Size

brand
basket affinity
Febreze 13.8x
Lysol 8.9x
Archer Farms 8.5x
Clorox 8.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
328

Where is Arm & Hammer with Oxi Purchased?

channels
index
Dollar
18
Drug
73
Food
76
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Febreze 1.5x
Perdue 1.5x
Utz 1.5x
Bertolli 1.4x

How Did They Pay?

method
index
Cash
88
Credit
74
Debit
134
Food Stamps
43

When is Arm & Hammer with Oxi Purchased?

day of week
Sun
19.2%
Mon
12.5%
Tue
10.4%
Wed
13.2%
Thu
10.6%
Fri
13.9%
Sat
20.1%
time of day
Morning
15.2%
Noon
16.2%
Afternoon
34.5%
Evening
27.1%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Arm & Hammer with Oxi consumers purchase?

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Why do Arm & Hammer with Oxi consumers try new brands?

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Where do Arm & Hammer with Oxi consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Arm & Hammer with Oxi Target Market

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Who actually buys Arm & Hammer with Oxi? Do these consumers match the intended target market of Arm & Hammer with Oxi?

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What motivates the target market to purchase Arm & Hammer with Oxi?

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What other target market should Arm & Hammer with Oxi look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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