Arm & Hammer with Oxi Consumer Insights
Who buys Arm & Hammer with Oxi? Arm & Hammer with Oxi consumers are generally very low income, African American, and adolescent age. Arm & Hammer with Oxi consumers are more likely to purchase Arm & Hammer with Oxi during larger pantry stocking trips. Brands such as Febreze, Lysol, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.
Arm & Hammer with Oxi Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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- Omnichannel data (online & offline)
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- Recent demographic data
| Female |
101
|
| Male |
88
|
| <24 |
122
|
| 25-34 |
100
|
| 35-44 |
97
|
| 45-54 |
100
|
| 55-64 |
114
|
| 65+ |
81
|
| African American |
153
|
| Asian |
94
|
| Caucasian |
95
|
| Hispanic |
129
|
| Has Kids |
101
|
| No Kids |
98
|
| - $20k |
108
|
| $20k-40k |
99
|
| $40k-60k |
102
|
| $60k-80k |
98
|
| $80k-100k |
100
|
| $100k-125k |
101
|
| $125k + |
95
|
| No College |
125
|
| College |
97
|
| Adv. Degree |
84
|
Understand Arm & Hammer with Oxi Consumer Behavior
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| Febreze | 13.8x |
| Lysol | 8.9x |
| Archer Farms | 8.5x |
| Clorox | 8.4x |
| Urgent Need (1-2 Items) |
13
|
| Express Lane (3-10 Items) |
71
|
| Fill Up (11-20 Items) |
166
|
| Pantry Stocking (21+ Items) |
328
|
| Dollar |
18
|
| Drug |
73
|
| Food |
76
|
| Mass |
152
|
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Arm & Hammer with Oxi consumers purchase?
Why do Arm & Hammer with Oxi consumers try new brands?
Where do Arm & Hammer with Oxi consumers prefer to shop?
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Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
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Every retailer, from Big Box to Bodegas to Online.
Research the Arm & Hammer with Oxi Target Market
Who actually buys Arm & Hammer with Oxi? Do these consumers match the intended target market of Arm & Hammer with Oxi?
What motivates the target market to purchase Arm & Hammer with Oxi?
What other target market should Arm & Hammer with Oxi look at?
Which other brands have a similar target market?
