Asian Consumer Insights

Who buys Asian? Asian consumers are generally very high income, Asian, and senior age. Asian consumers are more likely to purchase Asian during larger pantry stocking trips. Brands such as Taylor Farms, Del Monte, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Asian Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.59
% of Basket $ (median)
3.8%
Total Basket $ (median)
$68.58

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Asian Consumer Demographics

demographic
index
Female
101
Male
92
<24
81
25-34
66
35-44
102
45-54
126
55-64
129
65+
153
African American
74
Asian
141
Caucasian
92
Hispanic
131
demographic
index
Has Kids
99
No Kids
103
- $20k
56
$20k-40k
67
$40k-60k
85
$60k-80k
103
$80k-100k
100
$100k-125k
148
$125k +
148
No College
68
College
103
Adv. Degree
124

Understand Asian Consumer Behavior

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Asian Basket Affinity & Size

brand
basket affinity
Taylor Farms 76.3x
Del Monte 12.0x
Generic Pma 11.3x
Sabra 8.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
240
Pantry Stocking (21+ Items)
245

Where is Asian Purchased?

channels
index
Club
625
Dollar
12
Drug
22
Food
54
Mass
34
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.7x
Jennie-O 1.6x
Oroweat 1.6x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
100
Credit
102
Debit
106
Food Stamps
59

When is Asian Purchased?

day of week
Sun
18.5%
Mon
14.4%
Tue
12.7%
Wed
10.8%
Thu
10.4%
Fri
14.0%
Sat
19.1%
time of day
Morning
13.4%
Noon
19.5%
Afternoon
40.4%
Evening
24.8%
Late
1.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Asian consumers purchase?

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Why do Asian consumers try new brands?

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Where do Asian consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Asian Target Market

Arrow and target

Who actually buys Asian? Do these consumers match the intended target market of Asian?

Thought bubble

What motivates the target market to purchase Asian?

magnifying glass

What other target market should Asian look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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