Athens Consumer Insights

Who buys Athens? Athens consumers are generally very high income, Caucasian, and senior age. Athens consumers are more likely to purchase Athens during larger pantry stocking trips. Brands such as Domino, Ro-Tel, and Pepperidge Farm also tend to be purchased in the same trip. Sample consumer insights data below.

Athens Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.66
% of Basket $ (median)
6.4%
Total Basket $ (median)
$57.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Athens Consumer Demographics

demographic
index
Female
99
Male
108
<24
68
25-34
102
35-44
81
45-54
99
55-64
155
65+
243
African American
51
Asian
66
Caucasian
108
Hispanic
89
demographic
index
Has Kids
83
No Kids
139
- $20k
102
$20k-40k
88
$40k-60k
85
$60k-80k
102
$80k-100k
95
$100k-125k
115
$125k +
128
No College
88
College
102
Adv. Degree
105

Understand Athens Consumer Behavior

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Athens Basket Affinity & Size

brand
basket affinity
Domino 9.1x
Ro-Tel 9.0x
Pepperidge Farm 7.9x
Fresh Selections 6.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
433

Where is Athens Purchased?

channels
index
Club
1
Drug
22
Food
161
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Lean Cuisine 1.5x
Boars Head 1.5x
Nutella 1.5x

How Did They Pay?

method
index
Cash
116
Credit
112
Debit
84
Food Stamps
92

When is Athens Purchased?

day of week
Sun
14.7%
Mon
12.4%
Tue
14.6%
Wed
12.4%
Thu
11.0%
Fri
16.6%
Sat
18.3%
time of day
Morning
15.0%
Noon
18.8%
Afternoon
36.1%
Evening
23.1%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Athens consumers purchase?

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Why do Athens consumers try new brands?

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Where do Athens consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Athens Target Market

Arrow and target

Who actually buys Athens? Do these consumers match the intended target market of Athens?

Thought bubble

What motivates the target market to purchase Athens?

magnifying glass

What other target market should Athens look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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