We targeted panelists who purchase Aunt Nellie's by using their receipt data, then surveyed these panelists to understand why they purchase Aunt Nellie's.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Aunt Nellie's item
It was very good. Sweet but not too sweet and was nice and crisp after refrigerating it
Very sweet and delicious whole baby beets! I always buy this brand! They are the best!
Haven't tried it yet but the price was reasonable
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Aunt Nellie's purchase. Collect data while the Aunt Nellie's purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Aunt Nellie's consumers stop purchasing Aunt Nellie's items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.