Aussie 3 Minute Miracle Consumer Insights

Who buys Aussie 3 Minute Miracle? Aussie 3 Minute Miracle consumers are generally slightly lower income, African American, and adolescent age. Aussie 3 Minute Miracle consumers are more likely to purchase Aussie 3 Minute Miracle during larger pantry stocking trips. Brands such as Neutrogena, Secret, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Aussie 3 Minute Miracle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.0%
Total Basket $ (median)
$42.43

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  • Attitudinal surveys
  • Recent demographic data

Aussie 3 Minute Miracle Consumer Demographics

demographic
index
Female
104
Male
57
<24
156
25-34
118
35-44
92
45-54
111
55-64
58
65+
25
African American
142
Asian
133
Caucasian
91
Hispanic
113
demographic
index
Has Kids
98
No Kids
104
- $20k
107
$20k-40k
117
$40k-60k
121
$60k-80k
91
$80k-100k
110
$100k-125k
77
$125k +
63
No College
84
College
108
Adv. Degree
80

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Aussie 3 Minute Miracle Basket Affinity & Size

brand
basket affinity
Neutrogena 14.7x
Secret 10.1x
TRESemme 9.0x
Olay 6.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
314

Where is Aussie 3 Minute Miracle Purchased?

channels
index
Beauty
148
Dollar
329
Drug
252
Food
35
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Hawaiian Punch 1.6x
CoverGirl 1.5x
Purina Friskies 1.5x

How Did They Pay?

method
index
Cash
95
Credit
99
Debit
111
Food Stamps
45

When is Aussie 3 Minute Miracle Purchased?

day of week
Sun
18.3%
Mon
13.6%
Tue
11.1%
Wed
12.6%
Thu
14.2%
Fri
14.4%
Sat
15.7%
time of day
Morning
13.6%
Noon
17.3%
Afternoon
33.5%
Evening
28.8%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Aussie 3 Minute Miracle consumers purchase?

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Why do Aussie 3 Minute Miracle consumers try new brands?

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Where do Aussie 3 Minute Miracle consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Aussie 3 Minute Miracle Target Market

Arrow and target

Who actually buys Aussie 3 Minute Miracle? Do these consumers match the intended target market of Aussie 3 Minute Miracle?

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What motivates the target market to purchase Aussie 3 Minute Miracle?

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What other target market should Aussie 3 Minute Miracle look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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