Survey Axe Consumers

Accelerate your consumer research by segmenting and surveying Axe consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Axe by using their receipt data, then surveyed these panelists to understand why they purchase Axe.

Axe Impulse Purchases

Did you decide to purchase Axe while at the store?

Yes

16%

See survey data about other brands these panelists purchase:

Retailer Affinity
TRESemme 11.0x
Dove 8.4x
Suave 8.2x
Secret 6.3x

Axe Brand Loyalty

If the Axe item was out of stock, what would you have done?
36% Avg: 28%
Purchased another brand
12% Avg: 31%

Gone to another store to purchase it

26% Avg: 19%

Waited until my next trip to the same store

25% Avg: 21%

Bought a similar Axe item

Axe Consumer Rating

Rating:

9.0

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Axe.
Learn More

Axe Consumer Reviews

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Would've liked it if i had a coupon or if it were cheaper

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I love the way it smells

closing quotation mark
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I think these products smell like cheap cologne. Makes me think of someone ghetto.

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Axe Brand Associations

smells
great
smell
fresh
clean
quality
love
scent
manly
nice
smelling
husband
men
sexy
son
works
awesome
strong
like
refreshing
brand
young
likes
value
favorite
boys
cool
amazing
axe
commercials
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Axe consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Axe purchase. Collect data while the Axe purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Axe consumers stop purchasing Axe items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Axe Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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