Axe Dark Temptation Consumer Insights

Who buys Axe Dark Temptation? Axe Dark Temptation consumers are generally very low income, Hispanic, and upper middle age. Axe Dark Temptation consumers are more likely to purchase Axe Dark Temptation during larger pantry stocking trips. Brands such as TRESemme, Suave, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Axe Dark Temptation Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
10.3%
Total Basket $ (median)
$38.88

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Axe Dark Temptation Consumer Demographics

demographic
index
Female
100
Male
97
<24
98
25-34
104
35-44
97
45-54
108
55-64
95
65+
60
African American
123
Asian
74
Caucasian
96
Hispanic
123
demographic
index
Has Kids
99
No Kids
102
- $20k
132
$20k-40k
117
$40k-60k
127
$60k-80k
101
$80k-100k
76
$100k-125k
66
$125k +
69
No College
134
College
98
Adv. Degree
69

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Axe Dark Temptation Basket Affinity & Size

brand
basket affinity
TRESemme 11.6x
Suave 9.6x
Listerine 9.4x
Dove 8.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
295

Where is Axe Dark Temptation Purchased?

channels
index
Beauty
15
Dollar
99
Drug
394
Food
25
Gas & Convenience
6
Mass
139
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Kelloggs Pop Tarts 1.5x
Marlboro Gold Pack 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
147
Credit
78
Debit
103
Food Stamps
43

When is Axe Dark Temptation Purchased?

day of week
Sun
17.8%
Mon
11.4%
Tue
11.4%
Wed
13.5%
Thu
12.5%
Fri
14.2%
Sat
19.2%
time of day
Morning
15.3%
Noon
14.9%
Afternoon
32.9%
Evening
27.1%
Late
9.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Axe Dark Temptation consumers purchase?

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Why do Axe Dark Temptation consumers try new brands?

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Where do Axe Dark Temptation consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Axe Dark Temptation Target Market

Arrow and target

Who actually buys Axe Dark Temptation? Do these consumers match the intended target market of Axe Dark Temptation?

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What motivates the target market to purchase Axe Dark Temptation?

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What other target market should Axe Dark Temptation look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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