We targeted panelists who purchase Baby Ruth by using their receipt data, then surveyed these panelists to understand why they purchase Baby Ruth.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Baby Ruth item
It was delicious as always!
Bought them to give out on Halloween. I have always liked Baby Ruths. I have enjoyed eating the few that were leftover.
I love eating this kind of candy bar because its good and sweet
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Baby Ruth purchase. Collect data while the Baby Ruth purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Baby Ruth consumers stop purchasing Baby Ruth items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.