Survey Baby Ruth Consumers

Accelerate your consumer research by segmenting and surveying Baby Ruth consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Baby Ruth by using their receipt data, then surveyed these panelists to understand why they purchase Baby Ruth.

Baby Ruth Impulse Purchases

Did you decide to purchase Baby Ruth while at the store?

Yes

46%

See survey data about other brands these panelists purchase:

Retailer Affinity
Snickers 25.9x
Twix 20.4x
Kit Kat 13.4x
Reese's Peanut Butter Cups 11.0x

Baby Ruth Brand Loyalty

If the Baby Ruth item was out of stock, what would you have done?
20% Avg: 28%
Purchased another brand
38% Avg: 31%

Gone to another store to purchase it

28% Avg: 19%

Waited until my next trip to the same store

12% Avg: 21%

Bought a similar Baby Ruth item

Baby Ruth Consumer Rating

Rating:

9.1

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Baby Ruth.
Learn More

Baby Ruth Consumer Reviews

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It was delicious as always!

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Bought them to give out on Halloween. I have always liked Baby Ruths. I have enjoyed eating the few that were leftover.

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I love eating this kind of candy bar because its good and sweet

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Baby Ruth Brand Associations

yummy
delicious
chocolate
candy
great
sweet
tasty
nutty
nuts
love
chewy
favorite
peanuts
reliable
crunchy
filling
yum
carmel
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Baby Ruth consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Baby Ruth purchase. Collect data while the Baby Ruth purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Baby Ruth consumers stop purchasing Baby Ruth items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Baby Ruth Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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