Survey Bacardi Consumers

Accelerate your consumer research by segmenting and surveying Bacardi consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Bacardi by using their receipt data, then surveyed these panelists to understand why they purchase Bacardi.

Bacardi Impulse Purchases

Did you decide to purchase Bacardi while at the store?

Yes

18%

See survey data about other brands these panelists purchase:

Retailer Affinity
Sprite 6.9x
Bud Light 6.8x
Diet Dr Pepper 6.3x
Smart Balance 6.1x

Bacardi Brand Loyalty

If the Bacardi item was out of stock, what would you have done?
11% Avg: 28%
Purchased another brand
28% Avg: 31%

Gone to another store to purchase it

18% Avg: 19%

Waited until my next trip to the same store

41% Avg: 21%

Bought a similar Bacardi item

Bacardi Consumer Rating

Rating:

9.3

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Bacardi.
Learn More

Bacardi Consumer Reviews

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Love the taste and the price isn't bad.

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Bacardi is always delicious and wonderful

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Easy to mix with soda or whatever

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Bacardi Brand Associations

quality
rum
smooth
yummy
great
delicious
refreshing
taste
fun
best
puerto
liquor
tasting
rico
price
party
cheap
mixed
mojito
tasty
flavor
perfect
decent
time
brand
yum
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Bacardi consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Bacardi purchase. Collect data while the Bacardi purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Bacardi consumers stop purchasing Bacardi items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Bacardi Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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