Baileys Consumer Insights

Who buys Baileys? Baileys consumers are generally very high income, Caucasian, and senior age. Baileys consumers are more likely to purchase Baileys during larger pantry stocking trips. Brands such as Perdue, International Delight, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Baileys Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.87

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Baileys Consumer Demographics

demographic
index
Female
99
Male
113
<24
88
25-34
82
35-44
98
45-54
109
55-64
137
65+
146
African American
92
Asian
87
Caucasian
104
Hispanic
90
demographic
index
Has Kids
89
No Kids
126
- $20k
101
$20k-40k
93
$40k-60k
88
$60k-80k
100
$80k-100k
102
$100k-125k
109
$125k +
117
No College
94
College
99
Adv. Degree
110

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Baileys Basket Affinity & Size

brand
basket affinity
Perdue 5.2x
International Delight 5.1x
Birds Eye 4.4x
Goya 4.3x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
376

Where is Baileys Purchased?

channels
index
Beauty
6
Club
104
Dollar
1
Drug
55
Food
189
Gas & Convenience
82
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.7x
Maxwell House 1.5x
Coffee-mate 1.4x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
110
Credit
119
Debit
84
Food Stamps
60

When is Baileys Purchased?

day of week
Sun
15.2%
Mon
13.1%
Tue
11.7%
Wed
13.0%
Thu
11.5%
Fri
16.8%
Sat
18.6%
time of day
Morning
13.4%
Noon
15.8%
Afternoon
37.0%
Evening
28.0%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Baileys consumers purchase?

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Why do Baileys consumers try new brands?

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Where do Baileys consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Baileys Target Market

Arrow and target

Who actually buys Baileys? Do these consumers match the intended target market of Baileys?

Thought bubble

What motivates the target market to purchase Baileys?

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What other target market should Baileys look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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