Survey Baked! Lays Consumers

Accelerate your consumer research by segmenting and surveying Baked! Lays consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Baked! Lays by using their receipt data, then surveyed these panelists to understand why they purchase Baked! Lays.

Baked! Lays Impulse Purchases

Did you decide to purchase Baked! Lays while at the store?

Yes

26%

See survey data about other brands these panelists purchase:

Retailer Affinity
Lean Cuisine 4.3x
Weight Watchers Smart Ones 4.3x
Dannon Oikos 3.7x
Kelloggs Special K 3.6x

Baked! Lays Brand Loyalty

If the Baked! Lays item was out of stock, what would you have done?
28% Avg: 28%
Purchased another brand
28% Avg: 31%

Gone to another store to purchase it

33% Avg: 19%

Waited until my next trip to the same store

9% Avg: 21%

Bought a similar Baked! Lays item

Baked! Lays Consumer Rating

Rating:

9.1

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Baked! Lays.
Learn More

Baked! Lays Consumer Reviews

opening quotation mark

Good for picnics Would want a more healthier variety such as baked vegetable chips such as sweet potato, beets or taro.

closing quotation mark
opening quotation mark

My husband loves snack time and always has these on hand

closing quotation mark
opening quotation mark

I like them. They crisp and not greasy fewer calories then regular chips. My son lives them and he is very picky.

closing quotation mark

Baked! Lays Brand Associations

taste
chips
yummy
healthy
delicious
crunchy
tasty
fat
healthier
great
snack
calories
quality
salty
lower
satisfying
fresh
kinda
light
favorite
thin
lays
baked
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Baked! Lays consumers.

check mark

Over 50% response rate

check mark

500,000+ profiled panelists

check mark

Target by purchase behavior & demographics

check mark

Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Baked! Lays purchase. Collect data while the Baked! Lays purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Baked! Lays consumers stop purchasing Baked! Lays items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Baked! Lays Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



© 2018 InfoScout