We targeted panelists who purchase Balance Bar by using their receipt data, then surveyed these panelists to understand why they purchase Balance Bar.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Balance Bar item
Our son loves these bars. Good grab and go snack for the road.
I bought the balance bar and the Luna bar. The luna bar was very tasty- the balance bar, not so much.
My daughter loves them. Great before swim practice
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Balance Bar purchase. Collect data while the Balance Bar purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Balance Bar consumers stop purchasing Balance Bar items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.