Survey BARBARA'S Consumers

Accelerate your consumer research by segmenting and surveying BARBARA'S consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase BARBARA'S by using their receipt data, then surveyed these panelists to understand why they purchase BARBARA'S.

BARBARA'S Impulse Purchases

Did you decide to purchase BARBARA'S while at the store?

Yes

32%

See survey data about other brands these panelists purchase:

Retailer Affinity
Almond Breeze 15.4x
Jennie-O 10.9x
Frito-Lay 10.7x
Nabisco Triscuit 10.0x

BARBARA'S Brand Loyalty

If the BARBARA'S item was out of stock, what would you have done?
35% Avg: 28%
Purchased another brand
29% Avg: 31%

Gone to another store to purchase it

16% Avg: 19%

Waited until my next trip to the same store

19% Avg: 21%

Bought a similar BARBARA'S item

BARBARA'S Consumer Rating

Rating:

9.1

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of BARBARA'S.
Learn More

BARBARA'S Consumer Reviews

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Love this cereal, good tasting and good for you too!

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these specific cheese puff snacks are awesome.

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Great cereal that my kids love!

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BARBARA'S Brand Associations

healthy
natural
quality
free
organic
gluten
yummy
tasty
delicious
gmo
cereal
breakfast
non
delecious
wholesome
fun
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real BARBARA'S consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a BARBARA'S purchase. Collect data while the BARBARA'S purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why BARBARA'S consumers stop purchasing BARBARA'S items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our BARBARA'S Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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