Barber's Consumer Insights

Who buys Barber's? Barber's consumers are generally very high income, Caucasian, and older age. Barber's consumers are more likely to purchase Barber's during larger pantry stocking trips. Brands such as Sunbeam, Sunny Meadow, and Domino also tend to be purchased in the same trip. Sample consumer insights data below.

Barber's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
8.4%
Total Basket $ (median)
$47.25

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Barber's Consumer Demographics

demographic
index
Female
102
Male
84
<24
98
25-34
82
35-44
97
45-54
118
55-64
121
65+
119
African American
67
Asian
35
Caucasian
111
Hispanic
95
demographic
index
Has Kids
99
No Kids
102
- $20k
102
$20k-40k
73
$40k-60k
93
$60k-80k
124
$80k-100k
86
$100k-125k
88
$125k +
139
No College
90
College
92
Adv. Degree
152

Understand Barber's Consumer Behavior

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Barber's Basket Affinity & Size

brand
basket affinity
Sunbeam 10.9x
Sunny Meadow 10.4x
Domino 7.7x
Lays Wavy 6.6x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
350

Where is Barber's Purchased?

channels
index
Club
22
Dollar
493
Drug
44
Food
194
Gas & Convenience
2
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.9x
Sunbeam 2.2x
Domino 1.9x
Arnold 1.7x

How Did They Pay?

method
index
Cash
108
Credit
113
Debit
80
Food Stamps
157

When is Barber's Purchased?

day of week
Sun
19.4%
Mon
13.4%
Tue
13.2%
Wed
10.8%
Thu
13.0%
Fri
12.4%
Sat
17.8%
time of day
Morning
11.1%
Noon
17.4%
Afternoon
41.2%
Evening
24.9%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Barber's consumers purchase?

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Why do Barber's consumers try new brands?

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Where do Barber's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Barber's Target Market

Arrow and target

Who actually buys Barber's? Do these consumers match the intended target market of Barber's?

Thought bubble

What motivates the target market to purchase Barber's?

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What other target market should Barber's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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