Survey Barilla Consumers

Accelerate your consumer research by segmenting and surveying Barilla consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Barilla by using their receipt data, then surveyed these panelists to understand why they purchase Barilla.

Barilla Impulse Purchases

Did you decide to purchase Barilla while at the store?

Yes

14%

See survey data about other brands these panelists purchase:

Retailer Affinity
Prego 7.2x
Bertolli 6.7x
Ragu 6.2x
Hunts 4.3x

Barilla Brand Loyalty

If the Barilla item was out of stock, what would you have done?
24% Avg: 28%
Purchased another brand
33% Avg: 31%

Gone to another store to purchase it

30% Avg: 19%

Waited until my next trip to the same store

11% Avg: 21%

Bought a similar Barilla item

Barilla Consumer Rating

Rating:

9.0

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Barilla.
Learn More

Barilla Consumer Reviews

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Excellent as expected. Have heard great things about this brand

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We love this pasta....high fiber and protein...does not bog you down after eating it

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I enjoy having colorful noodles.

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Barilla Brand Associations

pasta
quality
healthy
tasty
italian
great
taste
yummy
authentic
yum
best
healthier
delicious
nutritious
favorite
love
protein
price
well
cheap
flavor
cook
like
spaghetti
out
fiber
worthy
family
trust
there
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Barilla consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Barilla purchase. Collect data while the Barilla purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Barilla consumers stop purchasing Barilla items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Barilla Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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