Bear Naked Consumer Insights

Who buys Bear Naked? Bear Naked consumers are generally higher income, Caucasian, and lower middle age. Bear Naked consumers are more likely to purchase Bear Naked during larger pantry stocking trips. Brands such as Archer Farms, Dannon Oikos, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Bear Naked Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.67
% of Basket $ (median)
5.6%
Total Basket $ (median)
$66.10

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bear Naked Consumer Demographics

demographic
index
Female
98
Male
124
<24
98
25-34
101
35-44
103
45-54
102
55-64
91
65+
71
African American
62
Asian
64
Caucasian
108
Hispanic
80
demographic
index
Has Kids
95
No Kids
112
- $20k
74
$20k-40k
68
$40k-60k
97
$60k-80k
115
$80k-100k
108
$100k-125k
123
$125k +
111
No College
65
College
103
Adv. Degree
128

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Bear Naked Basket Affinity & Size

brand
basket affinity
Archer Farms 9.7x
Dannon Oikos 7.0x
Chobani 6.1x
Arnold 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
441

Where is Bear Naked Purchased?

channels
index
Club
40
Dollar
1
Drug
37
Food
66
Gas & Convenience
4
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.6x
Sabra 1.6x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
71
Credit
113
Debit
106
Food Stamps
57

When is Bear Naked Purchased?

day of week
Sun
18.2%
Mon
13.0%
Tue
12.3%
Wed
11.9%
Thu
12.5%
Fri
14.9%
Sat
17.2%
time of day
Morning
13.6%
Noon
17.2%
Afternoon
37.4%
Evening
26.0%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bear Naked consumers purchase?

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Why do Bear Naked consumers try new brands?

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Where do Bear Naked consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bear Naked Target Market

Arrow and target

Who actually buys Bear Naked? Do these consumers match the intended target market of Bear Naked?

Thought bubble

What motivates the target market to purchase Bear Naked?

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What other target market should Bear Naked look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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