Survey Ben & Jerry's Consumers

Accelerate your consumer research by segmenting and surveying Ben & Jerry's consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Ben & Jerry's by using their receipt data, then surveyed these panelists to understand why they purchase Ben & Jerry's.

Ben & Jerry's Impulse Purchases

Did you decide to purchase Ben & Jerry's while at the store?

Yes

28%

See survey data about other brands these panelists purchase:

Retailer Affinity
Breyers 5.3x
YoCrunch 3.9x
Digiorno 3.9x
Smart Balance 3.8x

Ben & Jerry's Brand Loyalty

If the Ben & Jerry's item was out of stock, what would you have done?
21% Avg: 28%
Purchased another brand
24% Avg: 31%

Gone to another store to purchase it

38% Avg: 19%

Waited until my next trip to the same store

16% Avg: 21%

Bought a similar Ben & Jerry's item

Ben & Jerry's Consumer Rating

Rating:

9.4

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Ben & Jerry's.
Learn More

Ben & Jerry's Consumer Reviews

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Ben & Jerry's is my favorite ice cream but it is expensive.

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Very good. Great combo of candy and ice cream!

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Tons of cookie dough and brownies! Loved it!

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Ben & Jerry's Brand Associations

delicious
yummy
ice
cream
quality
great
best
flavors
yum
expensive
fun
tasty
flavor
taste
love
creamy
unique
creative
yogurt
frozen
ingredients
amazing
rich
worth
fav
fat
icecream
tasting
gourmet
treat
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Ben & Jerry's consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Ben & Jerry's purchase. Collect data while the Ben & Jerry's purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Ben & Jerry's consumers stop purchasing Ben & Jerry's items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Ben & Jerry's Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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