Bendon Consumer Insights

Who buys Bendon? Bendon consumers are generally very low income, Caucasian, and young adult age. Bendon consumers are more likely to purchase Bendon during larger pantry stocking trips. Brands such as Crayola, Jack Link's, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Bendon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.3%
Total Basket $ (median)
$15.93

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bendon Consumer Demographics

demographic
index
Female
105
Male
54
<24
77
25-34
115
35-44
100
45-54
79
55-64
110
65+
107
African American
84
Asian
36
Caucasian
108
Hispanic
90
demographic
index
Has Kids
109
No Kids
80
- $20k
118
$20k-40k
101
$40k-60k
110
$60k-80k
101
$80k-100k
84
$100k-125k
110
$125k +
77
No College
124
College
96
Adv. Degree
92

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Bendon Basket Affinity & Size

brand
basket affinity
Crayola 55.1x
Jack Link's 8.9x
Gerber Graduates 7.3x
Gain 6.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
234

Where is Bendon Purchased?

channels
index
Club
113
Dollar
2364
Drug
189
Food
1
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.8x
Blue Bonnet 1.8x
Gerber Graduates 1.7x
Totino's Party Pizza 1.7x

How Did They Pay?

method
index
Cash
109
Credit
107
Debit
96
Food Stamps
72

When is Bendon Purchased?

day of week
Sun
12.7%
Mon
11.3%
Tue
12.5%
Wed
14.7%
Thu
12.5%
Fri
16.6%
Sat
19.7%
time of day
Morning
17.4%
Noon
18.0%
Afternoon
35.2%
Evening
24.5%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bendon consumers purchase?

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Why do Bendon consumers try new brands?

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Where do Bendon consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bendon Target Market

Arrow and target

Who actually buys Bendon? Do these consumers match the intended target market of Bendon?

Thought bubble

What motivates the target market to purchase Bendon?

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What other target market should Bendon look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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