Benefiber Consumer Insights

Who buys Benefiber? Benefiber consumers are generally higher income, Asian, and older age. Benefiber consumers are more likely to purchase Benefiber during larger pantry stocking trips. Brands such as Puffs, Olay, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Benefiber Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.79
% of Basket $ (median)
23.2%
Total Basket $ (median)
$55.18

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Benefiber Consumer Demographics

demographic
index
Female
100
Male
104
<24
72
25-34
79
35-44
89
45-54
104
55-64
195
65+
181
African American
83
Asian
169
Caucasian
93
Hispanic
105
demographic
index
Has Kids
78
No Kids
149
- $20k
68
$20k-40k
86
$40k-60k
106
$60k-80k
105
$80k-100k
110
$100k-125k
120
$125k +
93
No College
111
College
94
Adv. Degree
118

Understand Benefiber Consumer Behavior

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Benefiber Basket Affinity & Size

brand
basket affinity
Puffs 7.2x
Olay 6.4x
Post Honey Bunches Of Oats 6.4x
Hefty 5.9x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
259

Where is Benefiber Purchased?

channels
index
Beauty
83
Club
242
Dollar
25
Drug
292
Food
48
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.8x
Coca-Cola Zero 1.7x
Arizona (Beverage) 1.6x
Diet Dr Pepper 1.6x

How Did They Pay?

method
index
Cash
83
Credit
120
Debit
95
Food Stamps
21

When is Benefiber Purchased?

day of week
Sun
16.7%
Mon
14.7%
Tue
13.3%
Wed
12.7%
Thu
12.6%
Fri
14.5%
Sat
15.5%
time of day
Morning
18.7%
Noon
20.6%
Afternoon
34.8%
Evening
22.1%
Late
3.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Benefiber consumers purchase?

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Why do Benefiber consumers try new brands?

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Where do Benefiber consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Benefiber Target Market

Arrow and target

Who actually buys Benefiber? Do these consumers match the intended target market of Benefiber?

Thought bubble

What motivates the target market to purchase Benefiber?

magnifying glass

What other target market should Benefiber look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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