We targeted panelists who purchase Berkeley Farms by using their receipt data, then surveyed these panelists to understand why they purchase Berkeley Farms.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Berkeley Farms item
Fresh but not summer milk
I love Berkeley Farms...my daughter drinks the milk and the flavor and quality is the best.
It's milk. From the drugstore. Usually not my 1st choice, but didn't want to hop to a grocery store, as I wan caring for an hospital patient.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Berkeley Farms purchase. Collect data while the Berkeley Farms purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Berkeley Farms consumers stop purchasing Berkeley Farms items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.