Berwick Offray Consumer Insights

Who buys Berwick Offray? Berwick Offray consumers are generally lower income, Hispanic, and adolescent age. Berwick Offray consumers are more likely to purchase Berwick Offray during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Berwick Offray Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
3.9%
Total Basket $ (median)
$50.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Berwick Offray Consumer Demographics

demographic
index
Female
105
Male
53
<24
155
25-34
114
35-44
98
45-54
86
55-64
80
65+
98
African American
64
Asian
67
Caucasian
101
Hispanic
138
demographic
index
Has Kids
107
No Kids
84
- $20k
111
$20k-40k
113
$40k-60k
106
$60k-80k
94
$80k-100k
98
$100k-125k
102
$125k +
73
No College
116
College
99
Adv. Degree
86

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Berwick Offray Basket Affinity & Size

brand
basket affinity
Crayola 8.4x
Hershey's Kisses 5.7x
Neutrogena 4.9x
CoverGirl 4.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
291

Where is Berwick Offray Purchased?

channels
index
Club
35
Dollar
8
Drug
1
Food
1
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Gerber 1.5x
Farmers Market 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
105
Credit
89
Debit
116
Food Stamps
56

When is Berwick Offray Purchased?

day of week
Sun
13.1%
Mon
12.5%
Tue
13.2%
Wed
12.8%
Thu
13.7%
Fri
17.8%
Sat
16.9%
time of day
Morning
17.0%
Noon
17.8%
Afternoon
32.3%
Evening
24.3%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Berwick Offray consumers purchase?

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Why do Berwick Offray consumers try new brands?

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Where do Berwick Offray consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Berwick Offray Target Market

Arrow and target

Who actually buys Berwick Offray? Do these consumers match the intended target market of Berwick Offray?

Thought bubble

What motivates the target market to purchase Berwick Offray?

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What other target market should Berwick Offray look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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