Better Cheddars Consumer Insights

Who buys Better Cheddars? Better Cheddars consumers are generally median income, Caucasian, and lower middle age. Better Cheddars consumers are more likely to purchase Better Cheddars during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Triscuit, and Nabisco also tend to be purchased in the same trip. Sample consumer insights data below.

Better Cheddars Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.8%
Total Basket $ (median)
$64.97

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Better Cheddars Consumer Demographics

demographic
index
Female
98
Male
120
<24
95
25-34
99
35-44
106
45-54
97
55-64
102
65+
54
African American
101
Asian
36
Caucasian
117
Hispanic
20
demographic
index
Has Kids
101
No Kids
99
- $20k
74
$20k-40k
103
$40k-60k
110
$60k-80k
128
$80k-100k
90
$100k-125k
83
$125k +
82
No College
90
College
101
Adv. Degree
106

Understand Better Cheddars Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Better Cheddars Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 14.4x
Nabisco Triscuit 12.2x
Nabisco 9.8x
Chef Boyardee 5.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
493

Where is Better Cheddars Purchased?

channels
index
Club
0
Dollar
3
Drug
10
Food
172
Gas & Convenience
24
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Gatorade G2 1.6x
Diet Mountain Dew 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
116
Credit
81
Debit
108
Food Stamps
123

When is Better Cheddars Purchased?

day of week
Sun
19.0%
Mon
13.1%
Tue
12.6%
Wed
11.4%
Thu
11.5%
Fri
16.0%
Sat
16.4%
time of day
Morning
16.4%
Noon
15.0%
Afternoon
34.4%
Evening
26.8%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Better Cheddars consumers purchase?

check mark

Why do Better Cheddars consumers try new brands?

check mark

Where do Better Cheddars consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Better Cheddars Target Market

Arrow and target

Who actually buys Better Cheddars? Do these consumers match the intended target market of Better Cheddars?

Thought bubble

What motivates the target market to purchase Better Cheddars?

magnifying glass

What other target market should Better Cheddars look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us