Betty Crocker Consumer Insights

Who buys Betty Crocker? Betty Crocker consumers are generally median income, Caucasian, and lower middle age. Betty Crocker consumers are more likely to purchase Betty Crocker during larger pantry stocking trips. Brands such as Duncan Hines, Pillsbury, and Jello also tend to be purchased in the same trip. Sample consumer insights data below.

Betty Crocker Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.1%
Total Basket $ (median)
$60.47

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Betty Crocker Consumer Demographics

demographic
index
Female
102
Male
78
<24
92
25-34
97
35-44
107
45-54
99
55-64
88
65+
83
African American
82
Asian
59
Caucasian
107
Hispanic
86
demographic
index
Has Kids
109
No Kids
80
- $20k
96
$20k-40k
98
$40k-60k
102
$60k-80k
105
$80k-100k
102
$100k-125k
101
$125k +
93
No College
101
College
100
Adv. Degree
97

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Betty Crocker Basket Affinity & Size

brand
basket affinity
Duncan Hines 8.1x
Pillsbury 4.6x
Jello 3.8x
Hunt's Snack Pack 3.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
457

Where is Betty Crocker Purchased?

channels
index
Beauty
0
Club
29
Dollar
177
Drug
21
Food
119
Gas & Convenience
9
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x
Sweet Baby Ray's 1.1x

How Did They Pay?

method
index
Cash
102
Credit
94
Debit
99
Food Stamps
145

When is Betty Crocker Purchased?

day of week
Sun
16.2%
Mon
12.4%
Tue
12.5%
Wed
12.8%
Thu
12.8%
Fri
15.7%
Sat
17.7%
time of day
Morning
15.6%
Noon
17.0%
Afternoon
34.2%
Evening
26.6%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Betty Crocker consumers purchase?

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Why do Betty Crocker consumers try new brands?

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Where do Betty Crocker consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Betty Crocker Target Market

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Who actually buys Betty Crocker? Do these consumers match the intended target market of Betty Crocker?

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What motivates the target market to purchase Betty Crocker?

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What other target market should Betty Crocker look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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