Survey Betty Crocker Consumers

Accelerate your consumer research by segmenting and surveying Betty Crocker consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Betty Crocker by using their receipt data, then surveyed these panelists to understand why they purchase Betty Crocker.

Betty Crocker Impulse Purchases

Did you decide to purchase Betty Crocker while at the store?



See survey data about other brands these panelists purchase:

Retailer Affinity
Duncan Hines 8.1x
Pillsbury 4.6x
Jello 3.8x
Hunt's Snack Pack 3.8x

Betty Crocker Brand Loyalty

If the Betty Crocker item was out of stock, what would you have done?
29% Avg: 28%
Purchased another brand
33% Avg: 31%

Gone to another store to purchase it

18% Avg: 19%

Waited until my next trip to the same store

18% Avg: 21%

Bought a similar Betty Crocker item

Betty Crocker Consumer Rating



Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Betty Crocker.
Learn More

Betty Crocker Consumer Reviews

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I wish that I could order this by the case from Walmart. I love it.

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Super moist. Best cake mix!

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Way too expensive for the number of packets enclosed

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Betty Crocker Brand Associations

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Get Rapid Results

Accelerate Your Research

Contact us to survey real Betty Crocker consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase


Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Betty Crocker purchase. Collect data while the Betty Crocker purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Betty Crocker consumers stop purchasing Betty Crocker items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Betty Crocker Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.

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