We targeted panelists who purchase Betty Crocker Suddenly Salad by using their receipt data, then surveyed these panelists to understand why they purchase Betty Crocker Suddenly Salad.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Betty Crocker Suddenly Salad item
Wish I could eat it too but since I am allergic to cheap soy fillers, it burns the roof of my mouth and tongue if I try to eat it. Good for potlucks and other times I need something cheap and fast.
No one ever suspects it came from a box:)
The only one my family eats
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Betty Crocker Suddenly Salad purchase. Collect data while the Betty Crocker Suddenly Salad purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Betty Crocker Suddenly Salad consumers stop purchasing Betty Crocker Suddenly Salad items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.