We targeted panelists who purchase Betty Crocker Tuna Helper by using their receipt data, then surveyed these panelists to understand why they purchase Betty Crocker Tuna Helper.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Betty Crocker Tuna Helper item
Great sauce with noodles that go great with tuna in it
Its always a favorite at my house and very easy to prepare.
We used to eat "helper" meals frequently and had gotten away from them and we needed to have quick meals on hand for our busy schedule. However I will say after eating one of the meals out stomachs were a little on the uneasy side the next day. We will keep them for nights we need to eat in but don't have another option.
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Betty Crocker Tuna Helper purchase. Collect data while the Betty Crocker Tuna Helper purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Betty Crocker Tuna Helper consumers stop purchasing Betty Crocker Tuna Helper items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.