Bic Comfort 3 Consumer Insights

Who buys Bic Comfort 3? Bic Comfort 3 consumers are generally very low income, Hispanic, and young adult age. Bic Comfort 3 consumers are more likely to purchase Bic Comfort 3 during larger pantry stocking trips. Brands such as Olay, Gain, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Bic Comfort 3 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
13.0%
Total Basket $ (median)
$38.32

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bic Comfort 3 Consumer Demographics

demographic
index
Female
102
Male
82
<24
105
25-34
124
35-44
91
45-54
108
55-64
65
65+
34
African American
103
Asian
101
Caucasian
91
Hispanic
178
demographic
index
Has Kids
102
No Kids
96
- $20k
157
$20k-40k
128
$40k-60k
127
$60k-80k
93
$80k-100k
73
$100k-125k
72
$125k +
50
No College
142
College
97
Adv. Degree
64

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Bic Comfort 3 Basket Affinity & Size

brand
basket affinity
Olay 6.2x
Gain 6.2x
Oral-B 6.2x
TRESemme 6.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
300

Where is Bic Comfort 3 Purchased?

channels
index
Dollar
244
Drug
189
Food
31
Gas & Convenience
7
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
International Delight 1.4x
Monster Energy 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
173
Credit
66
Debit
95
Food Stamps
101

When is Bic Comfort 3 Purchased?

day of week
Sun
17.1%
Mon
12.4%
Tue
11.9%
Wed
10.2%
Thu
12.1%
Fri
15.5%
Sat
20.7%
time of day
Morning
14.3%
Noon
14.9%
Afternoon
31.9%
Evening
28.3%
Late
10.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bic Comfort 3 consumers purchase?

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Why do Bic Comfort 3 consumers try new brands?

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Where do Bic Comfort 3 consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bic Comfort 3 Target Market

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Who actually buys Bic Comfort 3? Do these consumers match the intended target market of Bic Comfort 3?

Thought bubble

What motivates the target market to purchase Bic Comfort 3?

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What other target market should Bic Comfort 3 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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