We targeted panelists who purchase Bic Flex4 by using their receipt data, then surveyed these panelists to understand why they purchase Bic Flex4.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Bic Flex4 item
Cheaply made. Immediately caused razor burn. Would not purchase this brand of razors again
These razor work really well, my family really likes bic because their razors last long and are comfortable to hold. The four blades give a clean shave and it pivots so it doesnt cut you up.
It's easy to use, clean shave, no irritation
We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Bic Flex4 purchase. Collect data while the Bic Flex4 purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Bic Flex4 consumers stop purchasing Bic Flex4 items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.