Bic Twin Silky Touch Consumer Insights

Who buys Bic Twin Silky Touch? Bic Twin Silky Touch consumers are generally very low income, Hispanic, and young adult age. Bic Twin Silky Touch consumers are more likely to purchase Bic Twin Silky Touch during larger pantry stocking trips. Brands such as Secret, Suave, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Bic Twin Silky Touch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.25
% of Basket $ (median)
16.8%
Total Basket $ (median)
$19.31

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bic Twin Silky Touch Consumer Demographics

demographic
index
Female
105
Male
50
<24
156
25-34
157
35-44
86
45-54
74
55-64
48
65+
32
African American
173
Asian
194
Caucasian
72
Hispanic
204
demographic
index
Has Kids
103
No Kids
93
- $20k
161
$20k-40k
153
$40k-60k
120
$60k-80k
81
$80k-100k
83
$100k-125k
60
$125k +
41
No College
137
College
100
Adv. Degree
58

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Bic Twin Silky Touch Basket Affinity & Size

brand
basket affinity
Secret 12.5x
Suave 9.3x
TRESemme 8.0x
Softsoap 7.1x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
276

Where is Bic Twin Silky Touch Purchased?

channels
index
Beauty
8
Dollar
250
Drug
181
Food
18
Gas & Convenience
1
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
TRESemme 1.5x
Angel Soft 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
163
Credit
62
Debit
96
Food Stamps
79

When is Bic Twin Silky Touch Purchased?

day of week
Sun
12.9%
Mon
11.7%
Tue
13.0%
Wed
12.7%
Thu
12.9%
Fri
16.8%
Sat
20.0%
time of day
Morning
15.3%
Noon
15.7%
Afternoon
31.3%
Evening
27.4%
Late
10.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bic Twin Silky Touch consumers purchase?

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Why do Bic Twin Silky Touch consumers try new brands?

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Where do Bic Twin Silky Touch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bic Twin Silky Touch Target Market

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Who actually buys Bic Twin Silky Touch? Do these consumers match the intended target market of Bic Twin Silky Touch?

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What motivates the target market to purchase Bic Twin Silky Touch?

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What other target market should Bic Twin Silky Touch look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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