Survey Big Red Consumers

Accelerate your consumer research by segmenting and surveying Big Red consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Big Red by using their receipt data, then surveyed these panelists to understand why they purchase Big Red.

Big Red Impulse Purchases

Did you decide to purchase Big Red while at the store?

Yes

37%

See survey data about other brands these panelists purchase:

Retailer Affinity
Wrigley's Extra 10.4x
A&W 8.8x
7Up 6.9x
Dr. Pepper 5.0x

Big Red Brand Loyalty

If the Big Red item was out of stock, what would you have done?
25% Avg: 28%
Purchased another brand
38% Avg: 31%

Gone to another store to purchase it

13% Avg: 19%

Waited until my next trip to the same store

22% Avg: 21%

Bought a similar Big Red item

Big Red Consumer Rating

Rating:

9.2

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Big Red.
Learn More

Big Red Consumer Reviews

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Love big red! Its the best soft drink in my opinion

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Family favorite at any gathering

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Its a rice pudding the best stores sell.

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Big Red Brand Associations

refreshing
gum
great
cinnamon
delicious
yummy
flavor
taste
fresh
like
red
soda
tasty
hot
best
spicy
big
cool
lasting
caffeine
yum
love
chew
quality
long
breath
brand
classic
favorite
tastes
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Big Red consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Big Red purchase. Collect data while the Big Red purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Big Red consumers stop purchasing Big Red items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Big Red Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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