Survey Birds Eye Consumers

Accelerate your consumer research by segmenting and surveying Birds Eye consumers in our panel of over 500,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Birds Eye by using their receipt data, then surveyed these panelists to understand why they purchase Birds Eye.

Birds Eye Impulse Purchases

Did you decide to purchase Birds Eye while at the store?

Yes

27%

See survey data about other brands these panelists purchase:

Retailer Affinity
Fresh Selections 5.1x
Green Giant 3.8x
Ore-Ida 3.8x
Tyson 3.8x

Birds Eye Brand Loyalty

If the Birds Eye item was out of stock, what would you have done?
28% Avg: 28%
Purchased another brand
36% Avg: 31%

Gone to another store to purchase it

25% Avg: 19%

Waited until my next trip to the same store

9% Avg: 21%

Bought a similar Birds Eye item

Birds Eye Consumer Rating

Rating:

8.8

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Birds Eye.
Learn More

Birds Eye Consumer Reviews

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Bird's eye is the only steam in the bag frozen food I like. I won't even bother with anything else anymore.

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I like this product I would like to see a bigger variety

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I love this product. I am fairly skinny and I do have an appetite; I alone eat the bag by myself even though it's supposed to serve more than one. Not enough for 2 in my opinion.

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Birds Eye Brand Associations

easy
fresh
quality
quick
tasty
delicious
great
taste
yummy
frozen
veggies
vegetables
price
value
healthy
fast
affordable
tasting
food
corn
tastes
convenient
dinner
cheap
flavor
cook
crisp
like
side
kids
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Birds Eye consumers.

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Over 50% response rate

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500,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

500,000+ Consumers in Our Panel

We have America's largest, and most representative consumer panel. Over 420,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Birds Eye purchase. Collect data while the Birds Eye purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Birds Eye consumers stop purchasing Birds Eye items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Birds Eye Panelists, Surveys, Data and Research

InfoScout has over 500,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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