Black Box (Wines) Consumer Insights

Who buys Black Box (Wines)? Black Box (Wines) consumers are generally higher income, Caucasian, and senior age. Black Box (Wines) consumers are more likely to purchase Black Box (Wines) during larger pantry stocking trips. Brands such as Taylor Farms, Starbucks Frappuccino, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Black Box (Wines) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$18.97
% of Basket $ (median)
28.7%
Total Basket $ (median)
$66.00

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  • Attitudinal surveys
  • Recent demographic data

Black Box (Wines) Consumer Demographics

demographic
index
Female
100
Male
104
<24
33
25-34
56
35-44
91
45-54
140
55-64
156
65+
282
African American
41
Asian
69
Caucasian
115
Hispanic
25
demographic
index
Has Kids
81
No Kids
142
- $20k
25
$20k-40k
32
$40k-60k
98
$60k-80k
98
$80k-100k
108
$100k-125k
174
$125k +
167
No College
57
College
103
Adv. Degree
135

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Black Box (Wines) Basket Affinity & Size

brand
basket affinity
Taylor Farms 9.3x
Starbucks Frappuccino 7.7x
Nabisco Triscuit 7.2x
Tostitos Scoops 7.0x
basket size
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
208

Where is Black Box (Wines) Purchased?

channels
index
Club
231
Dollar
0
Drug
47
Food
126
Gas & Convenience
21
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.8x
Smart Balance 1.7x
Horizon Organic 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
80
Credit
149
Debit
80
Food Stamps
1

When is Black Box (Wines) Purchased?

day of week
Sun
10.5%
Mon
11.2%
Tue
15.0%
Wed
13.9%
Thu
14.5%
Fri
18.0%
Sat
16.9%
time of day
Morning
12.0%
Noon
16.0%
Afternoon
38.3%
Evening
30.0%
Late
3.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Black Box (Wines) consumers purchase?

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Why do Black Box (Wines) consumers try new brands?

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Where do Black Box (Wines) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Black Box (Wines) Target Market

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Who actually buys Black Box (Wines)? Do these consumers match the intended target market of Black Box (Wines)?

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What motivates the target market to purchase Black Box (Wines)?

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What other target market should Black Box (Wines) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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