Blistex Consumer Insights

Who buys Blistex? Blistex consumers are generally slightly higher income, Caucasian, and upper middle age. Blistex consumers are more likely to purchase Blistex during larger pantry stocking trips. Brands such as Listerine, CoverGirl, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Blistex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.09

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blistex Consumer Demographics

demographic
index
Female
100
Male
97
<24
109
25-34
96
35-44
99
45-54
111
55-64
97
65+
66
African American
87
Asian
80
Caucasian
105
Hispanic
77
demographic
index
Has Kids
95
No Kids
112
- $20k
99
$20k-40k
108
$40k-60k
100
$60k-80k
88
$80k-100k
113
$100k-125k
105
$125k +
88
No College
93
College
102
Adv. Degree
96

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Blistex Basket Affinity & Size

brand
basket affinity
Listerine 6.0x
CoverGirl 5.8x
TRESemme 5.5x
Oral-B 5.5x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
257

Where is Blistex Purchased?

channels
index
Beauty
188
Club
0
Dollar
395
Drug
418
Food
44
Gas & Convenience
30
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Hawaiian Punch 1.3x
Totino's Pizza Rolls 1.3x
Gatorade G2 1.3x

How Did They Pay?

method
index
Cash
131
Credit
97
Debit
97
Food Stamps
39

When is Blistex Purchased?

day of week
Sun
15.3%
Mon
14.3%
Tue
12.3%
Wed
11.9%
Thu
13.4%
Fri
15.2%
Sat
17.5%
time of day
Morning
16.1%
Noon
16.1%
Afternoon
32.1%
Evening
28.0%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blistex consumers purchase?

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Why do Blistex consumers try new brands?

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Where do Blistex consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blistex Target Market

Arrow and target

Who actually buys Blistex? Do these consumers match the intended target market of Blistex?

Thought bubble

What motivates the target market to purchase Blistex?

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What other target market should Blistex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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