Blue Bell Brown Rim Consumer Insights

Who buys Blue Bell Brown Rim? Blue Bell Brown Rim consumers are generally lower income, African American, and senior age. Blue Bell Brown Rim consumers are more likely to purchase Blue Bell Brown Rim during larger pantry stocking trips. Brands such as Borden, Marie Callender's, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Blue Bell Brown Rim Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
13.9%
Total Basket $ (median)
$43.14

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blue Bell Brown Rim Consumer Demographics

demographic
index
Female
99
Male
114
<24
97
25-34
90
35-44
84
45-54
110
55-64
158
65+
195
African American
205
Asian
70
Caucasian
96
Hispanic
108
demographic
index
Has Kids
86
No Kids
132
- $20k
102
$20k-40k
111
$40k-60k
107
$60k-80k
104
$80k-100k
92
$100k-125k
95
$125k +
80
No College
112
College
97
Adv. Degree
99

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Blue Bell Brown Rim Basket Affinity & Size

brand
basket affinity
Borden 6.8x
Marie Callender's 6.0x
Totino's Party Pizza 5.7x
Ro-Tel 5.4x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
285

Where is Blue Bell Brown Rim Purchased?

channels
index
Club
35
Dollar
80
Drug
170
Food
101
Gas & Convenience
6
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 2.0x
Sunny Meadow 1.9x
Natures Own 1.9x
Sunbeam 1.8x

How Did They Pay?

method
index
Cash
107
Credit
85
Debit
109
Food Stamps
135

When is Blue Bell Brown Rim Purchased?

day of week
Sun
17.3%
Mon
13.0%
Tue
12.8%
Wed
11.8%
Thu
12.3%
Fri
15.4%
Sat
17.4%
time of day
Morning
8.4%
Noon
11.7%
Afternoon
33.0%
Evening
37.7%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blue Bell Brown Rim consumers purchase?

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Why do Blue Bell Brown Rim consumers try new brands?

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Where do Blue Bell Brown Rim consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blue Bell Brown Rim Target Market

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Who actually buys Blue Bell Brown Rim? Do these consumers match the intended target market of Blue Bell Brown Rim?

Thought bubble

What motivates the target market to purchase Blue Bell Brown Rim?

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What other target market should Blue Bell Brown Rim look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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