Blue Bunny Bomb Pop Consumer Insights

Who buys Blue Bunny Bomb Pop? Blue Bunny Bomb Pop consumers are generally very low income, African American, and lower middle age. Blue Bunny Bomb Pop consumers are more likely to purchase Blue Bunny Bomb Pop during larger pantry stocking trips. Brands such as Totino's Party Pizza, YoCrunch, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Blue Bunny Bomb Pop Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.6%
Total Basket $ (median)
$64.60

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blue Bunny Bomb Pop Consumer Demographics

demographic
index
Female
102
Male
80
<24
97
25-34
93
35-44
117
45-54
96
55-64
71
65+
40
African American
171
Asian
75
Caucasian
103
Hispanic
66
demographic
index
Has Kids
116
No Kids
64
- $20k
105
$20k-40k
101
$40k-60k
104
$60k-80k
103
$80k-100k
105
$100k-125k
95
$125k +
84
No College
109
College
101
Adv. Degree
84

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Blue Bunny Bomb Pop Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 6.0x
YoCrunch 4.7x
Maruchan Ramen 4.7x
Totino's Pizza Rolls 4.7x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
445

Where is Blue Bunny Bomb Pop Purchased?

channels
index
Drug
16
Food
104
Gas & Convenience
9
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Totino's Party Pizza 1.7x
Kool-Aid 1.7x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
111
Credit
85
Debit
98
Food Stamps
194

When is Blue Bunny Bomb Pop Purchased?

day of week
Sun
17.4%
Mon
13.6%
Tue
12.0%
Wed
12.1%
Thu
13.4%
Fri
15.5%
Sat
16.1%
time of day
Morning
12.9%
Noon
13.3%
Afternoon
35.2%
Evening
29.3%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blue Bunny Bomb Pop consumers purchase?

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Why do Blue Bunny Bomb Pop consumers try new brands?

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Where do Blue Bunny Bomb Pop consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blue Bunny Bomb Pop Target Market

Arrow and target

Who actually buys Blue Bunny Bomb Pop? Do these consumers match the intended target market of Blue Bunny Bomb Pop?

Thought bubble

What motivates the target market to purchase Blue Bunny Bomb Pop?

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What other target market should Blue Bunny Bomb Pop look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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