Blue Diamond Nut Thins Consumer Insights

Who buys Blue Diamond Nut Thins? Blue Diamond Nut Thins consumers are generally very high income, Caucasian, and older age. Blue Diamond Nut Thins consumers are more likely to purchase Blue Diamond Nut Thins during larger pantry stocking trips. Brands such as Almond Breeze, Sabra, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Blue Diamond Nut Thins Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$65.90

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Blue Diamond Nut Thins Consumer Demographics

demographic
index
Female
101
Male
89
<24
89
25-34
83
35-44
94
45-54
94
55-64
189
65+
133
African American
17
Asian
54
Caucasian
114
Hispanic
52
demographic
index
Has Kids
82
No Kids
141
- $20k
53
$20k-40k
81
$40k-60k
76
$60k-80k
96
$80k-100k
144
$100k-125k
94
$125k +
158
No College
48
College
102
Adv. Degree
154

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Blue Diamond Nut Thins Basket Affinity & Size

brand
basket affinity
Almond Breeze 12.7x
Sabra 10.7x
Archer Farms 7.3x
Horizon Organic 6.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
454

Where is Blue Diamond Nut Thins Purchased?

channels
index
Dollar
1
Drug
69
Food
162
Gas & Convenience
36
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.1x
Dannon Oikos 1.7x
Silk 1.6x
Fresh Selections 1.6x

How Did They Pay?

method
index
Cash
108
Credit
123
Debit
86
Food Stamps
20

When is Blue Diamond Nut Thins Purchased?

day of week
Sun
20.0%
Mon
13.0%
Tue
11.9%
Wed
12.6%
Thu
11.0%
Fri
14.3%
Sat
17.2%
time of day
Morning
12.6%
Noon
19.7%
Afternoon
35.8%
Evening
26.1%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Blue Diamond Nut Thins consumers purchase?

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Why do Blue Diamond Nut Thins consumers try new brands?

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Where do Blue Diamond Nut Thins consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Blue Diamond Nut Thins Target Market

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Who actually buys Blue Diamond Nut Thins? Do these consumers match the intended target market of Blue Diamond Nut Thins?

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What motivates the target market to purchase Blue Diamond Nut Thins?

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What other target market should Blue Diamond Nut Thins look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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