Blue Moon Consumer Insights
Who buys Blue Moon? Blue Moon consumers are generally higher income, Asian, and young adult age. Blue Moon consumers are more likely to purchase Blue Moon during larger pantry stocking trips. Brands such as Bud Light, Sabra, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.
Blue Moon Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
| Female |
96
|
| Male |
137
|
| <24 |
115
|
| 25-34 |
129
|
| 35-44 |
100
|
| 45-54 |
75
|
| 55-64 |
74
|
| 65+ |
60
|
| African American |
32
|
| Asian |
131
|
| Caucasian |
100
|
| Hispanic |
100
|
| Has Kids |
93
|
| No Kids |
116
|
| - $20k |
71
|
| $20k-40k |
79
|
| $40k-60k |
96
|
| $60k-80k |
102
|
| $80k-100k |
108
|
| $100k-125k |
124
|
| $125k + |
118
|
| No College |
56
|
| College |
106
|
| Adv. Degree |
122
|
Understand Blue Moon Consumer Behavior
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| Bud Light | 6.9x |
| Sabra | 5.3x |
| Fresh Selections | 4.6x |
| Tostitos Scoops | 4.6x |
| Urgent Need (1-2 Items) |
46
|
| Express Lane (3-10 Items) |
86
|
| Fill Up (11-20 Items) |
139
|
| Pantry Stocking (21+ Items) |
229
|
| Beauty |
6
|
| Club |
79
|
| Dollar |
5
|
| Drug |
79
|
| Food |
159
|
| Gas & Convenience |
168
|
| Mass |
66
|
| Bud Light | 1.6x |
| Taylor Farms | 1.4x |
| Oroweat | 1.4x |
| Sabra | 1.4x |
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Blue Moon consumers purchase?
Why do Blue Moon consumers try new brands?
Where do Blue Moon consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Blue Moon Target Market
Who actually buys Blue Moon? Do these consumers match the intended target market of Blue Moon?
What motivates the target market to purchase Blue Moon?
What other target market should Blue Moon look at?
Which other brands have a similar target market?
